Marketing Principles & Practice

Marketing Principles & Practice

Course

Course Description

This Marketing Principles & Practice course will help you gain essential skills and learn key practices and principles to succeed in marketing management.

The purpose of this award is to equip the learner with the knowledge, skill and competence to operate effectively in a range of marketing related contexts using the principles and concepts underpinning marketing practice.

COURSE OUTLINE

This course is divided into modules and lessons, each focusing on key topics, which are broken down into easy-to-follow concepts.

Throughout the course, you will be given activities to complete to help you summarise what you have learnt and appraise your understanding.

There are three modules within the course and information on what is covered is as follows:

Module 1

  • Introduction to Marketing
  • Product
  • Development Process of a New Product/Service
  • Price
  • Promotion
  • Promotional Strategies, Budget and Plan
  • Place
  • Additional 3 Ps
  • Implementing a Marketing Plan/Strategy

Module 2

  • Stages in The Buying and Purchasing Decision-Making Process
  • Factors Affecting Buying Behaviour
  • Market Segmentation
  • Product Lifecycle

Module 3

  • Business to Consumer Markets
  • Business to Business Markets
  • B2B Marketing Strategies
  • SWOT Analysis

Course Details

TARGET AUDIENCEThe marketing principles and practice course is ideal for those with an interest in marketing, who want to expand their skills or want to improve their career and job prospects.
CAREER PATHAfter completing this course, you can progress on to a career in a range of different roles in marketing in diverse industries and sectors.
COURSE DURATION20 Hours

(Actual course duration may vary based on prior skills and application)

CPD POINTS20

(Awarded CPD points upon successful completion)

PREREQUISITESThere are no pre-requisites for the study of this course. Basic working knowledge of computers and access to a computer with internet access is recommended to do the course.

Talk to a Course Advisor

Our promise is for honest and helpful advice at all times, even if that means recommending another training provider or perhaps recommending alternatives to training. We’re here to help you reach your career and training goals.

Enrolment Procedure

  • 1. Contact our Training Team

    Talk to one of our expert training administrators today and let them guide you on the first steps needed for you to achieve the career of your dreams. Contact us on any of the following:

  • 2. Book an Appointment

    Arrange a call with our Course Advisors all of whom have years of experience helping and guiding students achieve their dream jobs!

  • 3. Enrol and Start Your Course

    Sign up, complete the induction training with your tutor and you’re ready to go! You will complete one career focused module at a time until you’ve gained all the skills you need and are ready to graduate and get that job!

  • 4. Graduate & Avail of Career Services

    As part of the training, Fluirse Career College will provide you not only with the skills for your new career but also the skills to get that new career. During the course we will teach you interview skills, job hunting skills and CV hints and tips!

  • 5. Get that Job and Achieve your Goal

    Take that first step and get in touch with us today!

Book an Appointment

Book a free 45 minute online meeting with one of the professional Career & Course Advisors. At this meeting we can help advise and guide you on a large range of flexible training programmes, as well as advise on your career and training objectives.

Training Information

Courses: Diplomas consists of several in-depth courses, each allowing you to gain valuable knowledge and skills.

Format: Courses are divided into modules and lessons, each focusing on key topics, which are broken down into easy-to-follow concepts. Throughout each course, complete interactive activities to help you summarise what you have learnt and appraise your understanding.

Pre-Requisites: There are no specific experience or qualifications requirements before starting your training.

Training Period: Once enrolled on the course, you have 12 months to complete all courses within this training programme.

Course Length: On average each course requires approximately 15-20 hours of study.

Assessment Criteria:  Assessments are scheduled only when you are ready. There are no final exams, continual assessments are included through each course with a test at the end of each course.

Course Fees: Fees can be paid in advance or you can select a range of flexible instalment plans. Fees vary depending on what options are selected. You can speak to any of our  Course Advisors to get a detailed breakdown of course fees and instalment plan options.

Support: Our Support teams are on hand to answer all your queries, either by phone, e-mail or video (shared screen) support.

Support Centres: You can always visit any of our training centres located throughout Ireland.

Career Path: After graduating from this programme, students can expect to compete and secure roles in key Leadership and Management positions across many industries. Ask one of our Course Advisors for a list of roles where our graduates are employed.

Certification: Upon successful completion of each course you will receive a certificate. Once you complete all courses within your training programme, you will receive an internationally recognised accredited Certificate or Diploma to verify your achievement.

Why Train With Us?

  • Providing Career Focused Training Since 2007

    Train when and where it suits you: from your Laptop, Phone or Tablet

  • A Wide range of Diplomas Now Enrolling

    We offer over a wide range of diplomas and courses designed specifically for career development

  • Internationally Accredited Training

    Internationally accredited professional training that will help you get the career of your dreams

  • 14 Day No Quibble Refund Option On All Courses

    Full course fees refund if you’re not happy for any reason within 14 days of enrolment

  • All Online Training Supported By Real People!

    All our training is fully supported by 100% native English speaking tutors so you are never training alone

  • Award Winning International Organisation

    Winner of “Best Online Education Experience” at the Education Awards 2022

  • 5 Star Reviews

    People love training with us! Our average review score is 5/5

Frequently Asked Questions

Flúirse Career College is a multi-award-winning company based in Ireland specializing in the delivery of career focused training. Founded in July 2005 by Kristian O’Donovan and Tomás Finneran.

Yes

We are proud to be based in Ireland, with training centres in Kerry, Cork, Waterford, Wexford, Laois, Carlow, Wicklow and most recently in Ennis, Clare.

Although the courses are delivered online they are different to traditional “online” courses that offer no real support. Our Course Advisors and Tutors are always on-hand to guide you through your courses and help you at each step of your career path.

  • Fluirse Career College
  • CPD Standards

Students with Fluirse Career College have access to a full range of Career Services including: CV Clinics, Job Application support and Interview Skills

More questions? Check our FAQ Section.

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